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The 2025 Annual Reputation Eye awards, with the coveted Golden Eye for the organisation that’s managed to emerge from crisis smelling like roses, and the dreaded Brown Eye for the PR fail of the year.

Contenders include perennial favorites, Optus, the BOM, several badly behaved bosses and the IVF clinic who put the right baby in the wrong body.

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Contenders include perennial favorites, Optus, the BOM, several badly behaved bosses and the IVF clinic who put the right baby in the wrong body.